"Simplicity is the ultimate sophistication."

"The best products make complex things simple."

"Your product is only as good as your worst user journey."

"The best architecture is the one that can evolve."

"Your users don't want more features; they want their jobs done better."

"Your competition is not other companies; it's customer indifference."

"Ship fast, learn faster."

"The best products are built with intention and shipped with purpose."

"Done is better than perfect."

"The best products are boring to build but exciting to use."